Work
E-commerce and POS migration for Purls of Wisdom
Reduced Technology Cost
60%
Improved Performance
2.5 X
20k
Background
Purls of Wisdom is a beloved community hub for knitting and crafting enthusiasts, offering a wide range of high-quality yarns and supplies. Despite its loyal customer base and strong local presence, the store needed a facelift online with better tools to manage and run the business attracting more global audience.
Challenge
The store was using the Lightspeed POS system and lacked an effective e-commerce platform and content management system, limiting its ability to compete in the increasingly competitive online marketplace. Additionally, there was a need to enhance the store's digital presence and attract more customers through organic search, social media, and specialized platforms like Ravelry.
Solution
DigitalMinds partnered with Purls of Wisdom to address these challenges and revitalize its digital strategy. We conducted a thorough analysis of the store's needs and objectives, then recommended a comprehensive solution.
POS and E-commerce Migration: We migrated the store's POS system from Lightspeed to Shopify, providing a more efficient and cost-effective solution. This transition not only reduced operating costs but also introduced new features and capabilities to enhance the customer experience.
Digital Strategy Implementation: We developed and implemented a tailored digital strategy to increase the store's online visibility and drive traffic to its website. This included optimizing the website for organic search, SEO, creating engaging content for social media channels, and leveraging platforms like Ravelry to connect with the knitting community.
Results
The implementation of these solutions yielded significant results for Purls of Wisdom:
Cost Reduction: The migration to Shopify resulted in cost savings for the store, allowing for more efficient operations and improved profitability.
Enhanced Features: The new Shopify platform provided greater flexibility and functionality, enabling the store to offer a wider range of products and services to its customers.
Increased Online Visibility: Through our digital strategy efforts, the store experienced a notable increase in website traffic and online engagement. This translated into higher sales and a growing customer base, both locally and beyond.
Overall, the collaboration between DesignMinds and Purls of Wisdom has positioned the store for long-term success in the digital landscape, enabling it to thrive in an increasingly competitive market while continuing to serve its loyal community of knitting enthusiasts.
