Work
E-commerce Web / App Design and Digital Strategy
Increase in Average Order Value
Increased Repeat Purchase
Positive App Store
Reviews
Background
Yummy Bazaar is a food e-commerce startup that aims to provide gourmet and nostalgic food from all over the world. In 2019, Yummy Bazaar introduced its free native iOS and Android app for customers across the US. Before the launch, the company was facing customer retention and discovery issues due to the limitations of the web browser capabilities. This is the story of how we delivered the iOS and Android app to make the customers' shopping experience intuitive and fun.
Challenge
Based on the data at hand, we discovered that mobile devices account for a significant 70% of the total YB traffic. However, the conversion rate on mobile falls significantly short of that on the web, not even reaching half of it. Additionally, the bounce rate on mobile devices is three times higher compared to desktops.
Solution
We collaborated with YB E-commerce Food App to enhance its mobile app and improve the overall customer experience. After conducting a thorough analysis of user feedback and market trends, we identified key areas for improvement and implemented a comprehensive solution.
Easier Order Tracking: We redesigned the order tracking feature to provide users with real-time updates on their orders, enhancing transparency and reducing customer anxiety.
Easy Rewards Usage: We streamlined the rewards redemption process, making it easier for users to earn and use rewards points, thus incentivizing repeat purchases and fostering customer loyalty.
Combining Search & Navigation: We integrated search and navigation functionalities within the app, allowing users to easily find their desired items and navigate through the app with minimal effort.
Results
Within the first year of launch, the app was generating 21% of the total revenue. At the beginning of 2023, the app had 900+ reviews with 4.9 average ratings on the Apple Store. The implementation of these solutions yielded significant results for the E-commerce Food App:
Great App Reviews: The updates to the mobile app resulted in overwhelmingly positive reviews on the app store, with users praising the improved usability and functionality.
Enhanced Customer Experience: Users reported a noticeable improvement in their overall experience with the app, particularly in terms of order tracking, rewards usage, and navigation. This led to increased satisfaction and loyalty among existing customers.
Increased App Adoption Rate: The enhanced features and improved user experience contributed to a higher adoption rate of the mobile app, with a significant increase in downloads and active users. This translated into higher sales and revenue for the Food App, as more users embraced the convenience and benefits of ordering through the app.
Overall, the collaboration has resulted in a more user-friendly and engaging mobile app, driving positive outcomes for both the app's users and the business itself.
iPhone App User ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Finally I can save my favorites so I don’t drive myself crazy when I find something and cannot save (site not set up for that). The insanity lies in the user friendly ease. Honestly, there are apps that are not this easy to follow or flow with such efficiency. 6 stars as far as I am concerned. Thank you Yummy...you Rock!
Android App User
I love this app! I love all the international foods, especially some that are hard to get in the US; shipping & packing are always great. And whenever possible I take advantage of the free gifts which are offered via email: these are not small samples but full size items to try. Hopefully YB will continue to add new foods and hard to find items. 🙂
Android App User
Yummy is well stocked with international foods and they delivered as promised. Exceptional packing with effort made on glass items. Easy to nav. APP. It's a keeper.
iPhone App User
WHY ISNT THIS APP EDITORS CHOICE?
This app is my go-to when I crave international foods, and they ship UNBELIEVABLY fast. The only downside I’ve encountered with this app is not all their snacks are sold before their sell by date, meaning a few are days or even months expired— but their customer service team is splendid and always helps out with my complaints.
LOVE THIS APP.
iPhone App User
The app is easy to use and the food is wonderful. Have not found another that is better. Fun to give gifts from around the world
Android App User
I love this app and I love Yümmy Bazaar ❤️ They have an awesome selection and everything from ordering to the delivery works flawless. And also an amazing customer service. Couldn't be happier.
Android App User
This app is so easy and responsive its just awesome! I usually built my cart when I have to replenish my pantry or whenever I crave for quality snacks, the fact that I can just pickup my phone and search for a products and add it to my favorites make it even more useful. Kudos to the YB team thinking about their customer needs!
Android App User
I highly recommend having this app in order to buy your favorite Foreign Foods at Yummy Bazaar. 😊 😊 The app really does make the payment process really fast compared to the website. 😊 The website is good too, but this app is quicker for me on my LG V20. 😊 😊
iPhone App User
Its my first time buying in this app and im so happy i got my food fast and super secured inside the box... Thank You... Ill keep getting food from here...
